Each life insurance provider has their own pros and cons.
The key is understanding which life insurance provider has the best solution for your specific life insurance needs.
Each life insurance company has their own set of underwriting and pricing guidelines based on their experience with different classes of risk for life insurance; such as, smokers, seniors, diabetics, etc. So, you may want to compare plans and pricing from several life insurance companies because they all vary in pricing, approval, and coverage available for a specific person based on that person's own risk factors.
You may want to start by reviewing the list of top 10 life insurance companies in America which is issued each year by the III.org (Insurance Information Institute). This is a list of the life insurance companies that issued the most individual life insurance policies form the previous year, including their financial strength ratings from AM Best.