Good life insurance is life insurance coverage that pays the death claim on the insured when the insured dies.  

Not all life insurance companies are the same when it comes to price or coverage.  

Although they may offer many of the same types of life insurance, they may be priced differently, or the insurance carrier may have a higher of lower financial strength rating.

Most life insurance companies have a niche which there product is very competitive, while other classes of risk may be less competitive for pricing.

Make sure to understand what you are need first, such as guaranteed term life insurance for 20 years or permanent life insurance guaranteed to grow cash value and of course the death benefit you need.  Then you can "shop" around for the life insurance plan which can meet your needs and help you accomplish your goals for your life insurance.

Efinancial can help you find the most affordable plan from a highly-rated life insurance company. They have a network of 94 leading life insurance carriers and can assist you in finding the life insurance coverage that meets your needs.