In most states the insured has 10 days in which to examine their life insurance policy, and if not satisfied, to return it to the insurance company for a full refund of the initial premium paid to the insurer.

Free look periods may vary, but the minimum amount of time for a free look is usually 10 days.

The free look gives you a guaranteed refund if you are not satisfied with the purchase of your life insurance policy. So, you get back the money you paid to start your life insurance policy if you contact the insurer within the timeframe of the "free look" period.

It's basically a money-back guarantee on your life insurance for a specific period of time.