According
to LIMRA in 2011, 7 in 10 U.S. households own some type of life insurance coverage.
Nearly half of all U.S. households own individual life insurance policies.
Fifty-eight million, or half of U.S. households say that they need more
life insurance protection, that they feel they are under-insured.
Most individual life insurance policies "In Force" are
permanent life insurance (71%) rather than term life insurance (29%).
Life insurance is one of the most
important purchases you will ever make and it is less expensive than most
people think.
The ownership of life insurance policies has steadily declined over the last 20 years. Many Americans who own life insurance are under insured, compared to their actual need for life insurance.
And, 40% of adults in the U.S. have
no life insurance at all. Over 50 million Americans, who have life insurance coverage, have
inadequate coverage, not enough to meet their needs.
Learn how term life insurance protection can provide your family with the financial security they need at a price that will fit almost any family's budget.
