Every life insurance company has their own set of rates for life insurance coverage based on a person's individual risk factors.

Each individual life insurance company determines it own rates based on information they currently have available to them which may include current trends, 
past loss experience, and future estimates of losses. 

This allows the life insurance company to offer a quality life insurance product at a competitive rate while remaining profitable.

Almost all life insurance companies use the same criteria to develop their rates for life insurance, but not all have the same loss experiences, or look at future outcome the same way which is why you have different prices from different life insurance companies, for the same individual who is looking for life insurance.

Some life insurers may have more experience or better outcomes for losses paid for a certain class of risk, such as, for people under age 35, or those who smoke, of perhaps diabetics.

Life insurance carriers will consider your own risk factors, as well as their loss experience for certain risks, to determine your rate for life insurance.

Som of the common risk factors for pricing life insurance may include your age, gender, health, occupation, hobbies, lifestyle, height-to-weight ratio, if you smoke or not, credit history, driving record, family health history, etc.

In addition, the longer your life expectancy, the lower your rate for life insurance. And, the younger you are when you buy your life insurance, the lower your rate for life insurance.

Here's how you can compare instant life insurance rates from several of the leading life insurance carriers to help you find the most affordable life insurance policy.