According to LIMRA in 2011, 7 in 10 U.S. households own some type of life insurance coverage.  

Nearly half of all U.S. households own individual life insurance policies.  Fifty-eight million, or half of U.S. households say that they need more life insurance protection, that they feel they are under-insured.  

Most individual life insurance policies "In Force" are permanent life insurance (71%) rather than term life insurance (29%).

Life insurance is one of the most important p...